Brian Wise

Brian Wise

Brian Wise is an audio producer, journalist and editor.

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The State of the Independent Music Store

If there’s one breed of customer that rankles guitar-store owners, it’s not the unreasonable haggler or the teenager who overworks a Nirvana riff for an afternoon. More than anything, it’s the shopper who comes to examine an item but fully intends to purchase it online elsewhere. “Showcasing,” as it’s known, is not new, but it’s increasingly in the open, and indicative of a fickle retail environment where buyers chase deals via the internet.